Radio Today

In recent years there has been an introduction of a new medium within the radio world. Satellite radio has been on the rise due to it’s convenience. Satellite radio is claiming to be the way to the future. For a minimal subscription fee you can have access to radio that is available transcontinental and has no commercials that cause a break in the flow of the music. When this technology emerged many professionals within the radio community were concerned. They thought that the rise of satellite radio would cause the downfall and eventual destruction of terrestrial radio stations. When asked to comment on satellite radio DJ Khan a long time radio personality said “we thought satellite was going to be the death of us, luckily that didn’t happen”. The reason satellite radio was unable to replace the more terrestrial radio signals is because people were unwilling to pay for a service they could get for free. Another reason that it did not replace traditional radio is that it requires a special receiver to be installed into certain cars, which people once again were unwilling to pay for. While the professionals of radio thought that satellite was the beginning of the end for them, it just turned out to be another medium that people could use to access music if they needed.  So they comfortably found a way to exist side by side.